Bigger Impact, Shorter Name
We’ve expanded beyond just guide dogs and the Southeast. And we need a name that can help raise more funds, so we can help more people.
Message from the CEO
Dear Friend,
At this very moment, over 500 people are eagerly hoping to meet their match in one of our magnificent dogs—and over 700 graduates are counting on us for ongoing support and guidance.
But we can’t kindle more hope with the name “Southeastern Guide Dogs Inc.”
That’s why we adopted a new moniker—a name that reflects our expanded mission and reach and resonates powerfully with benefactors ready to bolster our cause and amplify our impact.
More than just a title, Southeastern Guide Dogs Inc inadvertently became a barrier, limiting potential partnerships with national organizations and stifling donations outside of the southeastern United States.
Dogs Inc touches lives across all fifty states, offering guide dogs, service dogs, and skilled companion dogs to people with vision loss, veterans with disabilities, and children struggling with loss. And we need a name that can help raise more funds, so we can help more people.
As Dogs Inc, our mission, vision, values, and brand remain steadfast, reflecting our history and integrity that define us. Our abbreviated name declares our broadened mission—a testament to our expansive reach and a beacon for our future ambitions.
Together—same mission, bigger impact— we will continue to light the way for those we serve.
Warm regards,
Titus Herman
Chief Executive Officer
Frequently Asked Questions
If Southeastern Guide Dogs Inc is mentioned in my will or trust, should I update it to Dogs Inc?
Our legal name stays Southeastern Guide Dogs Inc, doing business as Dogs Inc. Rest assured, all contributions directed to Southeastern Guide Dogs Inc will reach us with no adjustments required.
How is your digital footprint impacted?
On May 1, our website transitioned to www.dogsinc.org, with automatic redirection from our former address. Our email addresses switched to first.last@dogsinc.org, with automatic forwarding from our previous addresses. Additionally, our social media accounts reflect our shorter name.
Is the organization rebranding?
No, we’re keeping the core of our brand with an updated name. Our iconic logo and colors aren’t going anywhere—they’re still the recognizable elements you love.
Get Involved
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